Reports & Analyses
For those vaccinated, it may already feel like the pandemic is over. But, with a global third wave, and the US currently at an annualized run rate of over 200,000 deaths from COVID-19, it is...
The new data economy: a vision from Spain
This is the first introduction[2] carried out in the Spanish market to define the new sector of companies working in the data economy....
The Evolution of the Data, Analytics and Insights Industry: Digital Data Analytics
ESOMAR’s collaborator Jackie Rousseau-Anderson interviewed Anouska Post, Senior RVP Sales EMEA at Salesforce, about the state of matters on the Insights Industry, with particular attention to the Digital Data Analytics segment (including the CMR, Martech...
COVID-19 in Kenya – one year later
In the span of a year, the virus has disrupted the world and Africa, changed consumer habits, and remade entire sectors....
Remote research: the future of asking questions, part 2
Remote and passive forms of data collection have been around for some time. Recent global events, more specifically social distancing rules, have only accelerated this trend. We asked the experts to identify the most significant...
What’s got investors excited for our future?
So where was early-stage investment going in 2020?...