Reports & Analyses
Now that this technology-enabled industry has grown up to represent a multibillion-dollar titan, it is time to reconsider whether those segments initially reported on remained valid, and whether new emerging sub-sectors should be added to...
COVID-19 – Forecast update
Briggs is calling end of Pandemic in Q3 2021, with a drop in annualized deaths from 875,000 in US and Europe to annualized 1,500 or less....
The Evolution of the Data, Analytics and Insights Industry: Market Research
ESOMAR interviewed Nathalie Burdet, CMO of Kantar´s Insights Division, about the state of matters on the Insights industry, with particular attention to the established sector....
ESOMAR’s Global Top-25 companies
The chapters of the 2020 Global Market Research report focus on the many (and very) diverse facets of what makes up the insights industry, and dives deep into several of the segments that make up...
The rule of six – forecasting consumer behaviour in a crisis
Having access to more accurate predictions of the demand for products is a competitive factor for CPG (consumer packaged goods) manufacturers and retailers at any time....
Can trust carry brands through good times – and bad?
Global brands have an opportunity to provide reassurance as consumers actively seek out trusted brands during times of uncertainty or crisis. Following publication of the 2020 BrandZ Top 100 Most Valuable Global Brands Report, Graham...