Reports & Analyses
Marketing budgets looked very different for many CMOs at the beginning of 2020 than they do now. In fact, according to Gartner’s CMO Spend Survey 2020, pre-COVID-19 marketing budgets held their ground year-over-year, making up...
Insights in times of COVID-19 – ESOMAR report summary
Last April, ESOMAR carried out a survey among insights professionals around the world to understand the impact of the pandemic in detail. The results, published in the dedicated report Insights in times of COVID-19, presented...
Understanding how consumers are responding to COVID-19: a round-up of studies – Part 2
A broad range of surveys and research initiatives are underway around the world to understand how COVID-19 is impacting society and consumers. Here we update an earlier article listing some of the initiatives that highlight...
Understanding how consumers are responding to COVID-19: a round-up of studies
Around the world a broad range of surveys and research initiatives are underway to understand how COVID-19 is impacting society and consumers. Here we list some of these initiatives that highlight the enormous need for...
How consumer trends are evolving during the COVID-19 pandemic
With the current COVID-19 pandemic sweeping the planet, all our worlds are turned upside down as we are forced to live in different circumstances. Many of us will be under some degree of lock down...
Top 10 Global Consumer Trends 2020
Every year, Euromonitor International identifies emerging and fast-moving trends they expect to gain traction in the year ahead. These trends respond to changing consumer values and behaviour which is causing disruption for business globally....