ESOMAR announces Council election results
World association members elect 7 women, 3 men, from 5 continents to help shape future of the global business community for data, research, and insights...
Commentary
A deficit of trust
We are living in an era when trust appears to be at an all-time low. In a recent global study, Ipsos reported trust to be distinctly lacking in various professions that need to be trusted...
Privacy (and piracy?) in the era of AI and data – Guidance from Canada
January 28th was International Data Privacy Day. So, it was fitting that ESOMAR, in collaboration with the AI & Data Analytics Thought Leadership Council of the Canadian Research Insights Council, CRIC, organized an expert panel...
Research World’s 10 Most Read Articles in 2020
2020 was a year like no other. For obvious reasons. However, one trend C-19 didn’t buck was the stream of fantastic content Research World’s contributors provided us with....
Bias in the Spotlight: Discounting the future
People tend to focus on today rather than think about what tomorrow might bring. This is called present bias or hyperbolic discounting....
DEBATE – Do insight professionals deliver more new insights….should they?
Back in the days, marketing researchers researched the market. The profession was conveniently called ‘marketing research’....