Insight from the Insight250 winners: Data-driven leadership
Zak Brown, Chief Executive Officer, McLaren Racing Kingsley Wheaton, Chief Marketing Officer, BAT...
Brand Stories
Insights from the Insight250 winners: Evolutions and innovations in consumer consumption
Stephan Gans, SVP & Chief Insights & Analytics Officer, PepsiCo Ian Menchen, Director, Consumer Insights, Disney+...
Customer advocacy: How to turn customers into friends, fans and brand ambassadors
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing were a trade secret. Now, the cat is officially out of the designer handbag....
Brands as provocations: How to connect at scale in a polarising world
Brands taking a stance on a range of potentially provocative issues has increased significantly in recent years, with powerful movements like Black Lives Matter encouraging more companies to join the conversation....
The link between Darwinism and customer behavior during COVID-19
Since COVID-19 struck, work and social lives have changed dramatically with social distancing and working from home. One of the fastest changes was accelerated digitization and the embracing of digital experiences....
Gabriela McCoy of Bacardi on priorities and opportunities for 2021
We talk to Gabriela McCoy, Director of Portfolio Strategic Insights and Analytics Bacardi North America about how research and insights have helped the company achieve outstanding results in a turbulent year where the COVID-19 pandemic...