Love made in India
Love is a universal language - well almost! When you base your brand advertising campaign on the language of love, and want to take it across countries, you learn quickly that this language is not...
Brand Stories
Choice: An exploration of culture, context and trends
With so much NPD and ease of access to new products and services, choice is both a celebration and a burden for consumers. Consequently, we’re seeing the likes of Google, Alexa, influencers and algorithms curating...
Why having a purpose matters to consumers in Asia and what this means for brands
Some businesses were built with belief in mind – take The Body Shop’s pursuit of social and environmental change. Others have interlaced purpose into their campaigning, for example Dove’s Real Beauty campaign that has run...
Agile research methods to create future banking services at Itaú Digital Labs
Over the last few years, Itaú has also become the largest digital bank in Brazil, and to make sure it stays that way, huge efforts are being made to improve mobile channels and internet banking....
The Infobesity Menace: How HEINEKEN put insights at the heart of a new integrated company culture
“I should think that you Jedi would have more respect for the difference between knowledge and wisdom”, says one of the greatest researchers of all times, Dex Jettster, in Star Wars Episode III. We all...
Bird Box: How Netflix Harnesses It’s Memeing-ful Relationship with Fans
The unprecedented success of Bird Box (45 million views in 7 days) is the first win of many for Netflix’s new social media strategy. In the post-Christmas lull of 2018/19 Bird Box was everywhere. But...