Compared to Asia and the US, we see that the trends in Europe, similar to the global picture, are fairly bunched in the center of the attitude and behavior mapping, but that’s not to say...
Whilst we saw that 13 of the 14 trends scored higher with consumers in Asia compared to the rest of the world, we see the opposite in the US, where all 14 trends score somewhat...
The report captures 14 consumer trends that define the post-2020 consumer (some of which I will discuss in more detail in this article), as well as examples of brands that are already tapping into the...
The insights we share are fixed, but how we communicate that information is in our gift. As an industry, we owe it to ourselves to make our insights more memorable, leaving our clients and their...
With so much NPD and ease of access to new products and services, choice is both a celebration and a burden for consumers. Consequently, we’re seeing the likes of Google, Alexa, influencers and algorithms curating...
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