Breaking through the clutter in a Facebook feed: Which Ads Make An Impact?
Do consumers notice your ads while scrolling through their Facebook feeds? How do thumbnails, colors, and sounds impact your ads? Does your industry affect ad performance?...
Marketing & Sales
Consumer attitudes towards electric vehicles in key emerging markets
Some people say that the global environment appears to have permanently shifted in favour of electric vehicles (EVs). But is the world truly getting serious about EVs? In 2018, about five million electric vehicles were...
How games are changing the world. Games and gamification in…marketing. Part 1 of 3
While some people don’t appreciate how Kim Kardashian-West became famous, what can’t be denied is that her continued rise has left us in awe. She is one of the most recognised brands on the planet....
Meet Wiemer Snijders and his diet of evidence-based marketing
Wiemer is the editor of the book ‘Eat Your Greens’. The book is a collection of papers from marketing’s leading thinkers: Mark Ritson, Richard Shotton, Phil Barden and Byron Sharp to name a few. The...
Sustainability: a different perspective to affordability in Kenya
With a forecast 2019 economic growth of +6%, Kenya’s economy is showing signs of stability on the back of macroeconomic steadiness, yet at a micro level Kenyans are seen to be experiencing the perfect storm....
How do hyper-targeted ads work so well?
As an illustration, a group of researchers based out of Cambridge university built a quiz on Facebook. They used it to collect personality data on millions of consenting users, whom they subsequently classified as low...