Fighting words: Language and messaging in the Democratic presidential primary
As a big-tent party, Democrats are accustomed to internal disagreement. According to the New York Times, one of the current debates is a fight about “fighting.”...
Research in Practice
Back up the funnel
The drop in UK market research spending indicated by the 2019 Q3 IPA Bellwether report – minus 17% - is alarming. Whilst it’s not reflected by data from the latest ESOMAR Global Market Research Report...
How we used machine learning to measure emotions and fine-tune brand communications
Emotions are essential elements of brand communication and play a big role in consumer behavior such as consumption and decision-making. Today we know that thinking comes as a rationalisation of purchase which is actually triggered...
Generation Z: Spenders or Savers? Three surprising insights about how they handle money
Generation Z (born between 1995-2010) can be considered deliberate spenders. Their future-oriented mindset and entrepreneurial spirit makes them conscious and serious about money. At the same time, peer pressure and the desire to blend in...
Consumer insights in the machine age: Looking for the soul in the data
Consumer research may have digitalised radically over the last few years, insights teams still need to uncover the humans behind the data. We asked insights experts how they connect emotionally to people in the machine...
Consumer Preferences in the Age of Video on Demand Streaming Services
Fast mobile internet speeds around the world have allowed us to watch more video content at exponential levels. This, in turn, has given rise to an extremely competitive video on-demand streaming service industry that’s growing...