Research in Practice
For the remainder of 2019 stay tuned to Research World for monthly articles that share the insights from a global survey with over 2,000 youths aged 11-18 years old....
Game of Drones or how not to be boring?
A few weeks ago, I asked on RW Online if part of the problem with lack of insight impact in many major organizations had to do with data illiteracy among stakeholders and decision-making management. That...
Big data finds the people you need
“He could sell salt to a slug.”1§This, of course, is what one might say of a salesperson so expert that they could sell a product to a customer regardless of their needs. Otherwise, the slug...
How to build strategies when reality is stranger than fiction
Today, from theoretical conceptualisation and hard won practical experience, we can say that our reality is becoming stranger than fiction....
The Magic of Play
Focus groups have been proclaimed dead a thousand times. However, they are still quite vigorously alive, and I suspect strongly that they are here to stay. The only thing sometimes missing is a breath of...
Gender, Race and Power in AI
Artificial intelligence (AI) is on the verge of transforming market research. Companies like Remesh, Canvs and SightX (to name just a few) are using AI to speed the time to deeper, richer insights. Without a...