Research in Practice
There is no doubt that the in-store retail environment has been changing at a rapid pace for many years. Consumers desire fresh, healthier food which drives them to spend more time in the perimeter of...
Peru in COVID-19 context: the shopping experience transformation during quarantine
As a result of the COVID-19, dynamic shifts are taking place in consuming across various regions and industries, which have positive, negative and unexpected effects on business, state and citizens. In the case of Peru,...
Innovation Insights: do people know about the AI behind their devices?
The proliferation of Artificial Intelligence (AI) is an exciting prospect that promises a revolution in the way we live our lives. However, how much do consumers really know about these technologies and are they aware...
Healthcare consultation disrupted: are we witnessing a fundamental shift in patient consultation behaviour?
The COVID-19 pandemic has changed many, once familiar, aspects of our lives. From a healthcare perspective, we’re witnessing a marked improvement in personal hygiene and an increased awareness about personal wellbeing. For instance, the demand...
Reflections from a young researcher (2) The new normal? We can do better
What does “the new normal” even mean? In my previous article I covered briefly the difficulties of talking about “our current situation”, especially at a time when events, attitudes and behaviours are constantly evolving and...
Introducing test tube behaviours – the methods | Part 2
Test tube behaviours refer to implementing a more scientific mindset in business. Scientific in this context refers to being willing to test new things by a process of forming hypotheses based on existing evidence, making...