Research in Practice
Richard Chataway uses this truism to introduce his fantastic book ‘The Behaviour Business’. Regardless of your methodological preferences or sector expertise, as a researcher your end goal is to help your clients influence and change...
Breezing through change – effective change management
In mid-2018, I had just taken over the responsibility of embedding analytics, as a way of working, in the Asia operations of a Fortune 500 company. I had previously a good mix of insights and...
Keeping fresh customer insight at the forefront of decision making at Sky
As Lockdown took hold across Europe in March, there was never a question that understanding how people’s viewing trends and spending patterns were evolving would need to be tracked. But when a business is in...
I’m a researcher – get me out of here! (6) When data becomes foresight
It’s not too long ago that market research was viewed as ‘data’ by many corporations and users. Even today, somewhere around half of corporate research departments are little more than order takers for data, according...
Design thinking for data products – Part 3 of 3
Over a three-part series we explain how design thinking is applied to data science projects to build data products that are economically viable, desirable for the intended users, and technically feasible....
COVID-19 in DR Congo – path to a new era of MR
As per World Bank 2018 report, DR Congo is the fourth most populated African country with almost 84.07 million people. The nation had a new president for the past two years and is experiencing a...