Predictive qual: How to turn the art of qual into a science of impact?
Do you feel the need to build knowledge around this for you or your team? Then you might consider the "CX Analytics Masters" Course that takes place from Dec7 to 9, 2021...
Methodologies & Techniques
What It truly means to be tech-enabled in product research
30,000 new products are launched every year and 90% of them fail....
Insights on insights: Which survey data analysis solution is right for you?
To help you make the best decision for your business, we compiled an analysis on the most popular survey data analysis solutions, entitled: Insights on Insights: Which Survey Data Analysis Solution Is Right For You?...
Eating in, is the new testing out – Home user testing in Ireland
ndertaken by Nielsen, there is an 80% failure rate with new product launches within the first 24-months. Given that there are so many start-ups and more mature businesses developing new products, rigorous sensory testing on...
Insights on demand – how data-driven insights are transforming MarTech
As we emerge from a highly disruptive year, many brands are still reeling from the realization that the world can transform in the blink of an eye....
Create more impact on consumer behavior using the right color
Nobel Prize winner Daniel Kahneman showed that most of the decisions we make on a daily basis, are made rather unconsciously, and color is the dominant factor in 85% of cases!...