Methodologies & Techniques
At a recent seminar for postgraduate students, introducing them to the world of market research, I said “of course, the most important group in market research is formed by our research participants”. We often take...
Caring for humans in their diversity
Humanising the future implies that we acknowledge the richness, depth and humanity of life, develop the capacity to establish relationships with other humans in real life and cultivate listening and communication skills with real people....
Communicating insights in the experience era
The insights we share are fixed, but how we communicate that information is in our gift. As an industry, we owe it to ourselves to make our insights more memorable, leaving our clients and their...
Four top ways to add social data to enhance your primary qualitative research
We’ve heard a lot about social data in recent years and what can be gained from social intelligence as a market research methodology. Whilst this is useful for bringing the world of traditional market research...
Where data science and research merge
Two professionals with different backgrounds that have so much in common and can create a new world of possibilities....
Bias in the Spotlight: reciprocity
Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour or...