Strategy & Management
Over the years, the amount of data accessible to marketers has been growing substantially. And this will continue for a while. However, with the growing amount of accessible data, the difficulty in utilising it, and...
Amazon on instilling customer empathy in large organizations
Complex and big organizations often rely on numbers and measurable metrics to assess their success. This data, while measurable, may not always represent the customer mental model with all its idiosyncrasies and nuances. It is...
Fiona’s…Fascinations | Make your business count!
When I moved to the US I had, what I now consider to be a particularly British attitude towards diversity. I would characterize this as believing that equality was important and that women should be...
Leadership, strategy and tactics in times of crisis
“The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy” - Martin Luther King, Jr. Substitute the word “leader” (of...
The EQuation to surpass pandemic blues: Navigating the aftermath of a global crisis
What separates the COVID-19 pandemic from other global crises of the past is the speed and magnitude at which it has engulfed the globe. The virus (and its detection) arrived later to India, than it...
The View on Value: add client value via implementation & behavioural understanding not online options & barometers
Societally, research’s contribution towards fighting COVID-19 has thus far been utterly invaluable. Data/evidence/insight communication has, and will continue being, vital in informing governmental actions and increasing public knowledge....