Strategy & Management
Professor Ravi Dhar, George Rogers Clark Professor of Management and Marketing at Yale School of Management, is a consultant to dozens of Fortune 100 companies, contributor of over 70 articles and frequently cited by Business...
Making sense of science
“The Golden Age of Bull***t” is how advertising guru Bob Hoffman described contemporary marketing – and he’s probably not wrong. In a review of nine leading marketing textbooks, Armstrong and Schultz found 566 instructions for...
Rooting for marketing research
Asking “how can we retain our academic roots and yet be more commercially savvy,” suggests a tension—or even contradiction—between these objectives. The Marketing Science Institute (www.msi.org) was founded decades ago on the premise that this...
Are you ready to go global? 8 questions to ask yourself
When building a company, many businesses at some point have aspirations to enter new markets and grow into an international brand....
Marco Vriens on the opposing worlds of academic & commercial research
The worlds of academic research and commercial research typically exist separately. As a result, few people can truly give a perspective on their similarities and differences. Marco Vriens is as an exception to this....
How to grow the pool of talent for Data and AI
Increasing mobility is key to the future. Finding talent for the ‘Insight industry’ has changed enormously over the last few years. There are new and different clients, there are different technical skills, and there is...