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ndertaken by Nielsen, there is an 80% failure rate with new product launches within the first 24-months. Given that there are so many start-ups and more mature businesses developing new products, rigorous sensory testing on...
What’s in a name? Debunking preconceptions about the dissimilarities between market, UX and designer researchers
UX research can mean any range of activities depending on who you are talking to, but a popular interpretation is that it’s about measuring digital experiences....
Winter is coming
This last winter, COVID burned through the US, flaring to over seventy deaths per million per week -- ten times more deaths than a bad year of the Flu at that time of year --...
How strong is your insights team branding?
We see strong branding and marketing that nudges people to act, to buy, to say, to go daily. Each interaction is impactful but subtle....
Today’s consumer insights
Chandan Mukherji, Nestlé’s Vice President & Director, Strategy, Insights and Innovation on the strategic role of insights during the pandemic...
The link between Darwinism and customer behavior during COVID-19
Since COVID-19 struck, work and social lives have changed dramatically with social distancing and working from home. One of the fastest changes was accelerated digitization and the embracing of digital experiences....