The pandemic has changed how I think about brands, business and myself
2020-21 have been momentous and traumatic years for the whole planet, and it has been a crazy ride!...
Opinions
ESOMAR condemns uncorroborated allegations made by Mr. Dominic Cummings
ESOMAR supports Market Research Society-led efforts reasserting research’s commitment to research excellence and professionalism...
Human happiness Reset – Defining the post-2020 consumer in Asia
The report captures 14 consumer trends that define the post-2020 consumer (some of which I will discuss in more detail in this article), as well as examples of brands that are already tapping into the...
“Polling” versus “Predicting” after the 2020 US elections – Is future improvement in sampling and response rates?
The reaction to the misses in the US Election Poll results, notably in key swing States and Senate races, have driven serious enquires into the quality of the approaches in election polls and consequently raised...
Exorcising the Demons in Your Data
This follow-up article reviews how to: 1) address the common traps (“demons”) that haunt the unsuspecting professional seeking to gain and communicate accurate and actionable insights and 2) exorcise them from your business....
SHOBSERVATORY Research Chronicles: Retail Therapy….???
SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic....