DEBATE – Do insight professionals deliver more new insights….should they?
Back in the days, marketing researchers researched the market. The profession was conveniently called ‘marketing research’....
Opinions
SHOBSERVATORY Research Chronicles: The intricacies of modern meetings 😊 😊 !!
SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic....
Cross-Media Measurement, XMM: no viewing – no outcomes!
“A Riddle Wrapped in a Mystery Inside an Enigma.” Winston Churchill used this phrase to describe Russia. Perhaps it applies to ‘cross-media measurement’ or XMM?...
XMM Disconnect? As Alice went into Wonderland, things got, “curiouser and curiouser!”
This is one of today’s hottest media and advertising issue worldwide. Using the World Federation of Advertisers, WFA, XMM design framework requirements, referred to as the “North Star”, the session was entitled, “When you wish...
Innovations in media measurement, accelerated by COVID, establish new normal
Industry experts from the major media research vendors reviewed some of the innovations being embraced to cope with a COVID world. The opportunity to bring further efficiencies and improved technical solutions to their entire audience...
Attention: A media measurement Gold Standard? The ARF Media Model has the Answer. (Hint: it is NOT attention-based!)
The somewhat contentious and confusing question was whether “attention” should become the media measurement gold [sic] standard (and therefore part of a trading currency) notably in view of the WFA Cross-Media Measurement, XMM, Technical Design...