Why we need to learn to make good stories out of bad data
Ever since I made the transition from journalist to consultant, I’ve felt liberated by not feeling part of a hierarchy. I’m asked to do things not because of a title but because I like to...
Reactions & Foresights
Trending narratives for communication and innovation
People and purpose have always been at the centre of the discussion table for brands that want to be meaningful and memorable. Today, when the world is going through the COVID-19 crisis together, the ‘people’...
When life gives you lemons…
Who knew that the lemons of 2020 would leave us wondering how to make lemonade and grappling with the unknown on so many different fronts? I, for one, did not!...
Resilience vs. contingency planning: Media research and audience measurement – no turning back!
asi’s review of insights from 18 leaders at media research companies worldwide in a COVID world is part of ESOMAR’s Community Circles initiative focused on evaluating the impact of the current crisis. The Webinar was...
How to maintain changed behaviors in COVID-19
Governments globally have introduced measures to reduce COVID-19’s spread e.g. closing educational establishments, cancelling events and asking people to stay at home. While evidence exists that these measures reduce disease transmission, people’s willingness to follow...
How to face the challenges of remote working in the COVID-19 era
Before the COVID-19 pandemic, 70% of people globally worked remotely at least once a week. However, since the COVID-19 pandemic struck most of the corporate workforce has moved to home offices on a full-time basis....