Reactions & Foresights
A delegation led by ESOMAR participated in the 2019 WebSummit this year, bringing back the Smart Data Lab in order to help promote the value that the market research and data analytics ecosystem can provide...
ESOMAR Fusion 2019 – an insight into the state of the industry
The insights industry is in a state of accelerated evolution. We have built up a paradigm and language between ourselves, both suppliers and clients, over decades that has remained steadfast. As we have learnt more...
Why is Qualitative Research often undervalued? Part 2
In the second of a two-part series, Edward Appleton looks at why qualitative research is undervalued and how we can improve its value perceptions....
Why is Qualitative Research often undervalued? Part 1
Over a two-part series, Edward Appleton looks at why qualitative research is undervalued and how we can improve its value perceptions....
Reading the signs of our time
Being in Macau for ESOMAR’s Asia Pacific Conference gave me the occasion to reflect on the role of China in the history of the global economy. My first trip to China was in 2007 when...
A YES students’ presentation highlights from ESOMAR’s Global Data and Insights Summit
This year I participated in the Young ESOMAR Society (YES) Student Initiative. I was given the fantastic opportunity to attend the Global Data and Insights Summit in Edinburgh to capture the experience of young professionals...