COVID-19 (Corona)
Most radio measurement services around the world were seriously handcuffed by the COVID-19 crisis and innovation via various integrated approaches is evolving as the new approach to measuring radio audience hearing/listening....
Fiona’s…Fascinations | The importance of measuring employee experience
Historic crises have shown marketers that those brands advertising through the crisis, come out stronger. Being present is critical. This means monitoring metrics like Share of Voice (the percentage of advertising investment for your market)...
Africans look beyond COVID-19
Africans move on from COVID-19 into the new normal, seeing the disruption as an opportunity to take a giant leap. Despite the mistrust of COVID-19, its adverse effect on peoples’ finances caused a massive shift...
I’m a researcher- get me out of here! (14) Why insights impact is now critical
(...)Impactful insights in the pandemic era have proved invaluable to companies whose markets have been turned upside down and who have to navigate in a world that is markedly different from anything we have seen...
Adapting to pandemic-driven consumer behaviour changes
COVID-19’s rapid spread has changed everything we knew about consumer’s purchase patterns. Increased social restrictions, unemployment, remote work, limited access to products and services, among other economic and societal shifts have had a drastic effect...
The Coronavirus era: how will consumer markets evolve
From permanent shifts to temporary change, six core themes are transforming consumer markets as behaviour, values and priorities shift in the light of the COVID-19 pandemic. The current situation calls for agility, brave decisions and...