COVID-19 (Corona)
People and purpose have always been at the centre of the discussion table for brands that want to be meaningful and memorable. Today, when the world is going through the COVID-19 crisis together, the ‘people’...
Let consumer decision behaviour guide your COVID-related pricing and revenue strategies
Revenue is essentially the sum of consumers’ decision processes. Consumers are human beings, and our behavior is easily altered by the context in which we make decisions. Therefore, consumer decision behavior should be the focal...
Keeping fresh customer insight at the forefront of decision making at Sky
As Lockdown took hold across Europe in March, there was never a question that understanding how people’s viewing trends and spending patterns were evolving would need to be tracked. But when a business is in...
Consumer expectations explode (again)
Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer...
How games are changing the world. Games and gamification in…employee engagement while remote-working- Part 1 of 2
Engagement is an elusive fuel. It’s not something we can buy, and even when we’re feeling engaged – when we’re ‘in flow’ - we often can’t put a finger on exactly what got us there....
When life gives you lemons…
Who knew that the lemons of 2020 would leave us wondering how to make lemonade and grappling with the unknown on so many different fronts? I, for one, did not!...