COVID-19 (Corona)
Businesses are beginning to find their way through the COVID-19 recession and are facing many changes, challenges and unknowns. Three themes are dominating their strategies: e-commerce; changing customer expectations and the need for agility. These...
I’m a researcher – get me out of here! (4) Are we on the cusp of a golden era?
Across a broad spectrum of industries, heads of insights departments are reporting that their services are more in demand than ever before. What’s more, they are being asked not for snapshots of the Covid era...
Talking Insights | Episode 1: how crises change our world
In the first instalment of Talking Insights, Srikar talks to Rex Briggs, Founder and Executive Chairman of Marketing Evolution, about the road to economic recovery after COVID-19. Rex and Srikar draw upon lessons from the...
Understanding how consumers are responding to COVID-19: a round-up of studies – Part 2
A broad range of surveys and research initiatives are underway around the world to understand how COVID-19 is impacting society and consumers. Here we update an earlier article listing some of the initiatives that highlight...
The Stay at Home Diary: week 10
Paris. We’re all struggling to understand what the post-COVID-19 world will look like. Although we’re still very much in the COVID-19 world now, we can already see, with the easing of lockdown, the impact COVID-19...
Tectonic shifts of consumer needs below the surface
It has now been roundabout four months since the Corona crisis has hit the European continent. Many businesses have been thrust into deep uncertainty. It is exactly during this phase of disruption that we should...