COVID-19 (Corona)
According to a recent survey with over 650 global financial leaders by Coupa Software that was published this week in Supply Management, more than two-thirds (70%) of companies plan to contain costs by making broad...
Brands beware – your behaviour during lockdown will have major consequences
The Charisma Index helps brands understand their reputation based on the issues that matter most to consumers. Providing insights on six dimensions, ethical and directional, that are crucial to brand success in the modern age,...
Rethinking research at PepsiCo and Tata in times of pandemic (Part 2)
As COVID-19 lockdown restrictions gradually relax in some countries, we talk to Stephan Gans, SVP Chief Insights and Analytics Officer at PepsiCo and Adrian Terron, Head of Customer Centricity at Tata Group about the impact...
Design the world you want
The COVID-19 crisis, together with the second and third -order consequences, will mark a turning point in our history. If we expect to emerge from this crisis stronger and holistically better, we have to invent...
Why now is the time to focus on brand experience
Coronavirus has fundamentally changed the way we interact with each other. It’s been a while since any of us have danced at a live concert or cheered at a sporting event. In fact, most of...
How to maintain changed behaviors in COVID-19
Governments globally have introduced measures to reduce COVID-19’s spread e.g. closing educational establishments, cancelling events and asking people to stay at home. While evidence exists that these measures reduce disease transmission, people’s willingness to follow...