COVID-19 (Corona)
To provide perspective on work trends among market researchers in North America, we conducted a quantitative survey of market researchers in North America (primarily in the U.S. and several in Canada)....
What the future of work for market researchers in Eastern Europe and Russia looks like – Part 1
Most of you have probably either done or commissioned research in Eastern Europe or Russia. If you’ve done research in Russia, you know it can be full of surprises....
African consumers resistance to e-commerce and what is changing it
Africa has one of the fastest-growing economies, but their embrace of eCommerce has been less than encouraging over the years. Times are changing, and there are now new ways to grow eCommerce in Africa....
Artificial Intelligence, Machine Learning, Deep Learning – demystifying the developments transforming Healthcare
The potential for reducing the burden on an overstretched healthcare system means exploring Artificial Intelligence needs to feature on every progressive NHS Board’s agenda....
New investment in insights industry surges during pandemic
Back in May 2020 ESOMAR predicted a fall in global insights industry revenues of up to 22%. In fact, quite the opposite happened. Venture Capital and Private Equity interest in the insights sector surged during...
The link between Darwinism and customer behavior during COVID-19
Since COVID-19 struck, work and social lives have changed dramatically with social distancing and working from home. One of the fastest changes was accelerated digitization and the embracing of digital experiences....