Insight from the Insight250 winners: Innovating to deliver to enterprises
Nikki Lavoie - Founder & CEO, Mindspark Research International Mariela Mociulsky - Founder & CEO, Trendsity...
Europe
Eating in, is the new testing out – Home user testing in Ireland
ndertaken by Nielsen, there is an 80% failure rate with new product launches within the first 24-months. Given that there are so many start-ups and more mature businesses developing new products, rigorous sensory testing on...
An approach to measuring the global Insights Industry
Now that this technology-enabled industry has grown up to represent a multibillion-dollar titan, it is time to reconsider whether those segments initially reported on remained valid, and whether new emerging sub-sectors should be added to...
Satisfaction in the skies
How wholistic research approach helped airline company to boost customer satisfaction in the skies and to bury high research budgets under the ground despite higher sample sizes....
Conductors of change
September 2020 – as we enter the bustling period of a year where nothing is quite normal, we had the opportunity to join the German national research association BVM for a joint digital meetup –...
Connecting markets and business during pandemic: ‘A haircut for personal data?’
Finn Raben, director general, ESOMAR (European Society for Opinion and Marketing Research) moderated its first TV “at home” seminar April 30, covering the status of marketing and media research in a post-COVID-19 world from a...