FMCG: Food / Beverages / Tobacco
ndertaken by Nielsen, there is an 80% failure rate with new product launches within the first 24-months. Given that there are so many start-ups and more mature businesses developing new products, rigorous sensory testing on...
Insight from the Insight250 winners: Data-driven leadership
Zak Brown, Chief Executive Officer, McLaren Racing Kingsley Wheaton, Chief Marketing Officer, BAT...
Insights from the Insight250 winners: Sustainability & innovation
Nick Baker, Global Chief Research Officer, Savanta Tony Costella, Director of Global Consumer & Market Insights, Heineken...
Insights from the Insight250 winners: Evolutions and innovations in consumer consumption
Stephan Gans, SVP & Chief Insights & Analytics Officer, PepsiCo Ian Menchen, Director, Consumer Insights, Disney+...
Lurpak: Feeding the imagination
This is the story of how a brand team laid down a much bigger and bolder challenge than is usual in a comms research brief. And how this paid off in terms of immediate, measurable...
Vinay Ahuja of P&G on 2021 challenges, priorities and opportunities
Following a year of turbulent change, insight professionals are now preparing for 2021. We talk to Vinay Ahuja, Vice-President – Procter & Gamble Europe, Consumer Market Knowledge, Analytics & Insights, about the year ahead....