What It truly means to be tech-enabled in product research
30,000 new products are launched every year and 90% of them fail....
Telecommunications & ICT
Is nothing new in market research?
Absent technology, what (if any) real innovations have occurred in the [market research and data analytics] fields in the last twenty years?...
Behavioural Tech-heads: What technology needs to learn from behavioural science: Sunk cost fallacy
In this installment of Behavioural Tech-heads we’ll be looking at the sunk cost fallacy....
Brands on 2021 challenges, priorities and opportunities Part One
Following a year of turbulent change, insight professionals are now preparing for 2021. We talk to Vanessa Gibbons, who is Go-To-Market Lead at Microsoft Asia Pacific about priorities for the year ahead....
Accessibility Best Practices for Research
Recently, Microsoft took the approach to release its number of employees with a self-reported disabilities, which stood at 6.1% (Forbes). This was the first time Microsoft disclosed those numbers and were one of the few...
ESOMAR launches new services at WebSummit and promotes MR to 70,000 attendees
A delegation led by ESOMAR participated in the 2019 WebSummit this year, bringing back the Smart Data Lab in order to help promote the value that the market research and data analytics ecosystem can provide...