Bias is natural. It’s also dangerous
Just a few weeks ago, Apple announced with great fanfare its new credit card. Behind the scenes was JP Morgan Chase, entering the credit card market for the first time. Very soon it emerged that...
Smart Data & Analytics
The five drivers to humanise actionable data in the new tech environment
Tech companies focused on platforms, AI and big data are missing the human side in their technology-driven outcomes and aspire to “deeptech models”. Meanwhile, market research companies focused on measuring human aspects of opinion, emotions...
What can AI learn from market research about bias?
"Any researcher worth their salt was acutely aware of sample design and delivery on that design back in the 1970s. We knew that it would make or break our study and our competitive advantage lay...
ESOMAR launches new services at WebSummit and promotes MR to 70,000 attendees
A delegation led by ESOMAR participated in the 2019 WebSummit this year, bringing back the Smart Data Lab in order to help promote the value that the market research and data analytics ecosystem can provide...
Crowdsourcing: The training wheels for moral AI
If A.I. were to act like a human, it would create choices and make decisions guided by a moral compass similar to our own. But, how do we imbue A.I. with such a human morality?...
Fact, not fake: The role of synthesis on the road to richer insight
Very often in the past, analysis would be undertaken by one person sitting in their office or cube, torturing the data until a story emerged. In synthesis, we have to emerge into the open and...