Data Integration for Insights: Surveys + Sales + Social
Learn the benefits of combining social listening with other data sources to generate insights....
Smart Data & Analytics
Six steps to leveraging emerging data sources
From traditional research agency to data-driven tech company By Kyle Findlay, director of Kantar Innovation’s Global Data Science Team....
INSIGHT Vernissage or Data Story Telling Through Art
By Olga Kornilova Living in the era of short attention spans in VUCA environment. In the past decades the amount of stimuli that an average human is exposed to has increased exponentially. On one hand,...
Thinking Beyond the Numbers: Why We Mustn’t Let Data Consume Market Research
Understand the value of integrating new data functions with human intuition to generate better insight....
The Automation of Curiosity
It isn't just analysis and process that can be automated, curiosity can too. Naira Musallam explains all!...
Co-creation: The Future For Brands – Part 1
In the first of a three-part series we look at what co-creation is and why brands should partake in it....