Managing insights at PepsiCo as markets re-open
We catch up with Gans to ask him about changes in managing insights as markets in Europe and the US begin to open up....
Biz-Talks
Dealing with volatility in managing research and insights
As some offices re-open and others continue to work remotely, how are research teams managing with the ongoing changes and volatility....
Navigating uncertainty as markets in Europe and the US re-open
With the growing impact of vaccination campaigns in some regions and markets re-opening in Europe and the US, we ask Alex Hunt, CEO of Behaviorally and Mark Langsfeld, Insight250 Chair, and CEO of mTab how...
Market research is the top strategy separating winners from losers in B2B
Market and insights firms must ensure that they not only truly understand but also meet the needs of their customers during the pandemic....
Raphael Meillat on opportunities for agile research at Nissan
We talk to Raphael Meillat, Nissan’s Global Market Intelligence Expert Leader, about lessons learned from the past year and his plans for the future as the global vaccine campaign raises hopes for greater consumer spending....
How do you know you are charging the right amount for your research?
If agencies pitch their prices too high, they will not win the projects. If they pitch them too low, they will soon struggle financially....