Overcoming Quantiphobia
Scared of numbers? You needn't be. Kevin Gray and Mark Reckase explain why....
Biz-Talks
Lost in translation?
By John Forsyth Why is it that some of researchers’ best ideas never get used by the client, and yet clients often feel they lack the insights they need, no matter how much research and...
New technology, new partners, new competition
Technological advances are giving researchers new tools with which to help their clients, but also fuelling fresh competition for insight budgets. We talk to Didier Truchot, chairman and CEO of Ipsos, Gerhard Hausruckinger, speaker for...
How Brands Don’t Grow: Part 2
In the second of a two part interview, the author of How Brands Grow, Byron Sharp, tells us the mistakes marketers are making....
How Brands Don’t Grow: Part 1
In the first of a two part interview, the author of How Brands Grow, Byron Sharp, tells us the mistakes marketers are making....
The Researcher’s Christmas List
We ask the research world what they would like for Christmas....