Research for Social Good
When the pandemic threatens years of advances towards the UN SDGs (United Nations Sustainable Development Goals), purpose-driven businesses respond to the needs of communities today and fuel innovation that will define the region. The Coronavirus...
Why inclusivity isn’t an option
Your brand must have a clear purpose and contribute to social causes to be relevant and appealing. Why? Because the world is changing. Driven by the inclusive views of younger generations, attitudes towards identity are...
The Healthy Priorities Project: a call to action for the health crisis in Venezuela
“Currently the health system became a practice of war medicine”, The quote may sound as a statement of a doctor in the peak of the COVID-19 pandemic in a particularly devastated city. But not quite,...
‘Straddling’ private and public sector research to optimize social impact research
My aim in this article is to point out some of the main similarities and differences between market research and social research, in the hope of helping researchers in both sectors bridge some gaps and...
Talking Insights | Episode 5: race, representation, and rethinking research
This week Srikar speaks to Whitney Dunlap-Fowler, brand strategist and founder of Touch of Whit creative, about the importance of race in research. Srikar and Whitney explore how the market research sector needs to contend...
Fiona’s…Fascinations | Black Lives Matter – 10 things we can do
Like many people I have spoken to recently after the sickening news about George Floyd’s killing, I wondered what we could do. Over the last week I have been inspired by others and identified ten...