Research in Practice
Given the drastic changes that have engulfed the world in recent months, we asked Stephan Gans, SVP Chief Insights and Analytics Officer at PepsiCo and Adrian Terron, Head of Customer Centricity at Tata Group, how...
Break Point: COVID-19
The good news is that COVID-19 is in decline in most parts of the world. We are not at the end, but we are at the end of the beginning. What I find most inspiring...
A step in the direction of patient-centricity: Mapping patient journey through digital market research techniques
The healthcare system’s capacity to provide patients more control over their healthcare and higher involvement in the decision-making process has evolved to a great degree. This process is termed ‘patient-centricity’ – and its presence has...
Worst of times, best of groups
Undoubtedly, we are living through trying times and experiencing a lethal mix of health scare, economic doom, nerve wrecking uncertainty all of which has made us realize our fragility and vulnerability. But as they say,...
Leveraging thick data to understand what consumers truly want
Scene: A commercial begins with a litter of puppies moving playfully about, in the spacious third row of a new SUV. Who wouldn’t love this? Well actually, not everyone sees this in the same way....
Innovation Insights: how important is security to consumers when purchasing technology?
The struggle between computer hackers and security experts is constant. As technology becomes increasingly ingrained in our everyday lives, our device’s security becomes ever more important....