Methodologies & Techniques
Games and data have always lived contemporaneously. But now, the union of games and data is becoming even more important and valuable. We’re at an interesting point in human history; survival is no longer about...
The nine principles of engagement to help you learn new research skills without even noticing it
Engaging professionals is not trivial as they are exposed to so many messages every day. The only way through is to make the most of each of their micro-moments of availability combined with the power...
Minding the gaps
Part of my role as a marketing science person is serving as an intermediary between marketing research practitioners and academics in marketing and other fields. This has been a wonderful learning experience for me. Academics...
Speed to value: Unlocking the value of research quickly
Often with research, deliverables dictate the timings of clients’ decisions rather than vice versa, and outputs are cumbersome with limited utility post-presentation....
Immersive experiences: The answer to ‘why’
The answer to the layman’s question about the difference between qualitative and quantitative research will typically be something along the lines of: - Quantitative asks “how many?” - Qualitative asks “why?”...
Bias in the Spotlight: hot-cold empathy gap
The hot-cold empathy gap is the tendency to underestimate how our preferences will change when in either a ‘hot’ or ‘cold’ emotional state....