Humanising the future
“Humanisation” is the keyword for 2019. The call to reflection and to action is global and touches all sectors, all professions and all generations....
Methodologies & Techniques
What research participants think about the feedback they give
As researchers, or buyers of market research, we know full well the value of what we do. We know why we ask the questions we ask, and we know what to do with the results....
Bias in the Spotlight: loss aversion
Loss aversion isa cognitive bias which describes the way in which we feel the pain of a loss more than the pleasure of an equal gain. This means that we value more highly what we...
Critical issues and opportunities in qualitative research
The intent of the Small Data Day series is to nurture a new awareness of the future of qualitative research in Italy, and to initiate a cross-fertilisation not solely on the methodological front, but also...
Choosing the Right Benchmarks
Benchmarks are an important part of our decision-making. However, pick the wrong benchmarks, or contextualise them misguidedly, and you risk making the wrong decisions....
Bias in the Spotlight: framing
Our decisions and preferences are affected by how information is presented to us. How something is framed, or presented, can make different features more or less front-of-mind, and alter decision-making and behaviour....