Methodologies & Techniques
Black and white thinking doesn’t work in a world full of greys. Yet, traditional market research is based on dichotomies – looking for that stark contrast, that stand-out percentage, that enlightening insight on which we...
Now it’s time to be resourceful!
Being resourceful means using the already existing data and tools innovatively, and taking the most advantage of it. Within this article, you will find a proposal of how to use the social media, specifically Instagram,...
Market Research at the speed of social media: how to leverage social intelligence
Will social intelligence replace surveys and focus groups in the next five years? Probably not. But should it be in every market researcher's toolkit? Absolutely. Microsoft is using social intelligence to inform marketing and engineering...
Leveraging Design Thinking in qualitative research
Both Design Thinking and qualitative research have unknowingly been coexisting for a long time. The skills of both disciplines are (sometimes unknowingly) known to both designers and qualitative researchers. Design Thinking (DT) can be applied...
How to adapt product testing to new realities
A product is both at the marketing mix model’s core and the physical manifestation of a brand’s promise. Awareness and marketing effectiveness generate trial. However, product performance or experience is critical for repeat purchasing. As...
Design thinking for data products – Part 3 of 3
Over a three-part series we explain how design thinking is applied to data science projects to build data products that are economically viable, desirable for the intended users, and technically feasible....