Why is the Market Research Industry Unable to Evoke Any Emotions Online?
A look at the emotions, or lack of, the market research industry is generating on social media....
Social Media Listening
Walking the Talk
Having previously discussed the thinking behind social listening, Michalis Michael looks at it in practice with a MR industry case study....
A new marketing phenomenon: The Positive Effect of Negativity
By Michalis A. Michael Whenever something unexpected happens in life, some of us pause, we look up and we try to figure it out. Especially if you are curious – like good researchers are...
Why It’s Better To Be In Luxury Goods Than In Services
In the latest installment of our series on social listening, Michalis Michael looks at the nuances of measuring social sentiment....
How To Check If Your Social Listening & Analytics Is Appropriate For Customer Insights
By Michalis Michael Before we start sharing real data and case studies from social listening, we thought it prudent to explain how this is properly done for market research purposes. The most important notion to...
Introducing the Social Media Listening Series: Social Media Listening Is Here To Stay!
On the week of the anniversary of Facebook's launch, we start a series on the value social listening has to the research industry....