COVID-19 (Corona)
When I set out to write this column to showcase how Serious Games and Gamification are being used in different industries; (marketing, research, finance, training etc) I never imagined that I’d be writing about how...
Finding a different angle – research response to COVID-19 in Latin America
The pandemic brings an opportunity for our profession. We are living a very dynamic situation, of constant changes and permanent challenges, as researchers we have to adapt and be able to respond at the same...
The Stay at Home Diary: week 7
Do we eat differently during lockdown? Previously we noticed that directly after the UK Government imposed lockdown, traffic to food related websites increased: food suppliers (i.e. supermarkets), food delivery services & recipe providers. We’ll now...
Break Point: COVID-19
The good news is that COVID-19 is in decline in most parts of the world. We are not at the end, but we are at the end of the beginning. What I find most inspiring...
The era of creativity is here (and what it means for insights professionals)
Over the years, the amount of data accessible to marketers has been growing substantially. And this will continue for a while. However, with the growing amount of accessible data, the difficulty in utilising it, and...
The Stay at Home Diary: week 6
For some it’s very unusual, for others it’s a cloud with a silver lining. Cooking is a hobby they enjoy, and it matches perfectly to the limitations imposed by lockdown! For both reasons, searches for...