COVID-19 (Corona)
Societally, research’s contribution towards fighting COVID-19 has thus far been utterly invaluable. Data/evidence/insight communication has, and will continue being, vital in informing governmental actions and increasing public knowledge....
Successfully switching to purely online research methodologies – ESOMAR COVID-19 Open Community Support Circle
This second report on ESOMAR Open Community Support Circle deals with switching your research to online methodologies. Due to social distancing and (partial) lockdown implemented in most countries around the globe, face-to-face research is nearly...
Fiona’s…Fascinations | In this time of crisis, let your brand purpose guide your actions
“Meeting the needs of your customer at a profit”, the famous definition of marketing from Professor Philip Kotler, needed rethinking. What good is a highly paid celeb in your ad enticing you to buy your...
Why we need to go beyond the handwashing problem to tackle COVID-19
COVID-19 means that behavior change tops policy makers and commercial strategist’s agenda to help protect our health & safety and financial & social well-being. There’s huge concern about how to encourage people to adopt simple...
10 things to do, to improve brand equity
My perspective is informed by social intelligence, which is what I do for a living, as well as stoicism, which is a philosophy I admire. I will discuss a few related themes in this article....
Survival of the fittest – COVID-19
Day 15 Lockdown. Kuala Lumpur, Malaysia – It has been 15 days since life as we knew it, had come to an almost complete standstill. Our freedom of movement and civil liberties had been totally...