The battle of Main Street vs Wall Street: The market research take on the GME saga
Even if you’re not involved in investing, you’ve probably seen the GameStop story, which started on a Reddit community called WallStreetBets and went viral....
Smart Data & Analytics
The future home: How our homes will become our sanctuary
The pandemic fundamentally changed our relationship with the home....
Industry outlook: The impact of today’s biosensor advancements on tomorrow’s market research
If you haven’t been paying attention, the biosensor industry is exploding....
3 Things Every Market Researcher Should Know About Automation
As researchers, we focus on asking the right questions, but we often forget why we’re asking them in the first place. We need to let the end goal drive the execution of our research so...
Clever vs smart? Delivering the data and analytics tools we need
You probably own multiple smart objects for everyday use. You almost certainly have a smart TV and a smart phone. You may own a smart watch and run your household heating and lighting via a...
Storytelling and Artificial Intelligence
"God made man because he loves stories." Elie Wiesel’s phrase, taken from an ancient Hassidic parable, couldn’t be more evocative. Nor could it be more capable of underlining that stories are intrinsically associated with the...