Human happiness reset – Defining the post-2020 consumer in the US
Whilst we saw that 13 of the 14 trends scored higher with consumers in Asia compared to the rest of the world, we see the opposite in the US, where all 14 trends score somewhat...
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SHOBSERVATORY Research Chronicles: Heads I win…..
SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic....
The Magnificent Seven data dimensions – Social Media
The first data source we explore is social media. Today’s most common social media channels, Facebook, Instagram and Twitter et al, have only emerged during the past c15 years....
The Magnificent Seven data dimensions to empower your brand
Over the next seven weeks, this series will provide an overview of the magnificent seven datasets that most brands have access to and that can be leveraged to gain insight and understanding to design strategies,...
SHOBSERVATORY Research Chronicles: OPEN MINDS!!?? 😳🙂
SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic....
Back to Basics: Wow your clients by approaching briefs like online dating
How do you approach a brief? Not a question you’d ask on a date is it? However, it’s dating skills that allow you to approach briefs in ways that’ll wow your clients....