Bias in the Spotlight: The Mere Exposure Effect
The Mere Exposure-Effect explains that repeated exposure to something leads to a more positive feeling about it. The more often we see something, the more we like it....
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The Magnificent Seven data dimensions – Purchase data
Whilst most brands understand the value of data, many are unsure of the various dimensions of value that it can deliver across their end-to-end operations....
SHOBSERVATORY Research Chronicles: When this is the only running you do !!?? 😳🙄😂🤣
SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic....
The Magnificent Seven data dimensions – Customer feedback
The next data source we explore is customer feedback, which has been a true, tried, and trusted window into a customer’s perception of and attitude towards a business for eons....
Human happiness reset – Defining the post-2020 consumer in Europe
Compared to Asia and the US, we see that the trends in Europe, similar to the global picture, are fairly bunched in the center of the attitude and behavior mapping, but that’s not to say...
The Magnificent Seven data dimensions – Online reviews
Now we’ll explore online reviews, which have evolved into an integral component of products research and purchase decisions for many consumers....