COVID-19 (Corona)
Compared to Asia and the US, we see that the trends in Europe, similar to the global picture, are fairly bunched in the center of the attitude and behavior mapping, but that’s not to say...
Human happiness reset – Defining the post-2020 consumer in the US
Whilst we saw that 13 of the 14 trends scored higher with consumers in Asia compared to the rest of the world, we see the opposite in the US, where all 14 trends score somewhat...
Human happiness Reset – Defining the post-2020 consumer in Asia
The report captures 14 consumer trends that define the post-2020 consumer (some of which I will discuss in more detail in this article), as well as examples of brands that are already tapping into the...
Human happiness reset
Marking the beginning of a new decade, 2020 has resulted in a re-evaluation of our lives, our futures and the world we live in....
The fascinating dynamism of the African Insights industry
ESOMAR invited selected voices from the African region to summarise the state of the Insights industry in each of the cardinal points of the continent....
Brands on 2021 challenges, priorities and opportunities Part One
Following a year of turbulent change, insight professionals are now preparing for 2021. We talk to Vanessa Gibbons, who is Go-To-Market Lead at Microsoft Asia Pacific about priorities for the year ahead....